I hate all of you.
Here's the thing. Everyone knows this scene as the infamous moment where Jiren calls out COWARDly for being took scared to fight him. Everyone knows this proves BITCHly is weak. But there is an even more significant element to this moment.
"You will fight me, beast!"
With this line, Jiren doesn't just assert his dominance. He quintessentially IMPOSES his will on the cowardly mutt. The brown dog has NO choice in the matter. His freedom of choice has been completely taken out of the equation.
It is a clear message to all lifeforms in the multiverse. If you do not do as Jiren asks, he will MAKE you do what he wants. As expected of the apex predator of the multiverse. Everything bends to his will.