Didn't Shang-chi already bomb? It got banned from chinkland, and BW is doing poorly>how little normies care about "the culture war" compared to you
It's not a matter of caring, it's a matter of quality. Marvel can't pull the "Let's have our megabuster movie followed by a movie that you have to understand to get the big blockbuster movie" hook like they did with Cap Marvel and Black Panther because there aren't any left. Hell, Marvel doesn't have any bigshots left at all.
Marvel has no good heroes left beyond a coalition of diversity hires with unoriginal carbon copy powers of the previous ones who for the most part don't deserve their powers at all. Civil War 2 was a complete and utter joke with Captain Marvel being completely in the wrong ("Do you punish people for the crimes they made?" is such a laughably easy question to answer that it's laughable, and them trying to pit C Marvel as the equal of Tony Stark is laughable), and the only recent "good" hero that Marvel has made recently is Miss Marvel.