like take something like godzilla sp
people say it costs 200 to 300k to make an anime episode these days, it has 13 episodes so something like 4m to make
first you have toho. this is godzilla and they have big hopes so they put in say 1.5m. they're also the home video manufacturer. netflix, say 800k. all domestic and international streaming rights so it's a bit more expensive than say a normal low to mid-6 digit min guarantee. next is the tv broadcaster. it's not a netflix exclusive in japan but netflix is airing episodes a week early, so maybe he cheaped out. 400k. music guy is avex. he wants to promote bish, and he thinks this could be popular. also dumps 400k. maybe they have a couple other sponsors like some merch and live guys and they end up scrounging up to the 4m. then what do you see? godzilla sp does well in disc sales. currently it's projected to sell 6k average per volume (3 total) at 120 a volume. that's over 2m just from disc sales. toho is the disc manufacturer so this already covers his part. this is getting a good amount of buzz in japan too so toho definitely made a bunch more back in merch, pachinko, and mobile games. each guy on the committee probably also takes a cut of these too except maybe netflix cause fuck gaijin companies lol. then multiply this for 30-40 shows a season and that's the anime industry. anime really isn't that expensive to license compared to live action tv because it's not expensive at all to make in comparison.
aja publishes reports of the industry and the breakdown last year is something like 500b yen domestic merch, a hidden 400b in mobage, 300b yen domestic pachinko, 70b domestic tv revenue, 65b yen domestic streaming, 70b yen theatrical box office, 1.2t yen overseas (most of which is not streaming rights and is probably similar to japan's breakdown aside from pachinko). it's estimated in another report that international anime broadcast (tv, streams, home video) rights is something like 21b yen/yr. peanuts.