>>97884779Cause Lego are cheap, lazy pansies who are satisfied with selling overpriced Star Wars crap and mass producing mediocre cartoons, so they don't have to make anything original until Disney goes financially bankrupt.
Back when Bionicle came out Lego was trying to come up with something that sells, so they went crazy and gathered a bunch of creative people to create something noteworthy that was more than just a toyline. After they stabilized themselves as a company and realized that licenced shit and brick-built stuff is way easier to market, and their Systemfag core audience loathes Bionicle to boot, they dropped Bionicle like a sack of steamy shit because it would have been too difficult to promote anymore. They saw the failure of their half-hearted, half-assed and no-brained reboot as further validation that Bionicle can't be sold anymore.
Basically, it's a story-driven franchise that thrived on expansive marketing and media tie-ins, but it was too restricted by the toy company that owned it, so instead of playing to its strengths and letting it develop into its own thing, Lego saw it easier for themselves to just shoot it down. Its story and lore could have worked as a cartoon, a comic or novel series, a video game brand, anything, but it was always bogged down by being a toyline first and foremost. And even as a toy, it was far too different from the average System-based Lego stuff most people like.
