As well as word-of-mouth promotion, brought upon by enshittification from AI.
The days of using the internet or screens or the radio to share and consume real music are numbered. Not tomorrow, not next year, probably not even by the end of this decade, but it is finite.
There is an approaching future of fake-ass videos of fake-ass bands fully composed of ai-generated nonexistent people playing ai-generated music that will be INDISTINGUISHABLE from videos today. Entire albums and records at an identical quality of today's releases, created in seconds.
There will popstars whom don't exist; or worse, an average Joe made to sound like one for shits and giggles. Emulating their voice, using instant production software, lyrics by a language model trained on every song to ever exist. With zero giveaways or tells of being artificial. Masking their lack of effort like a snapchat filter. Everyone regardless of skill will be able to make the same art we value today if they simply "feel like it".
The guys in charge show no signs of stopping the embrace of this tech.
Listen to the slop on
Suno.ai. It sounds like generic utter shit and less than amateur, but the issue is that they are made by even further amateurs. It is only going to improve and there will be no stopping it.
There will be a social movement many years from now, in a similar mentality to being Amish, in-which people will choose to un-plug and live life similar to how things were in the 20th century, out of the respect for the integrity of art. It won't be everyone, average people are fine with "good enough".
Real experience will be the one sure way to know what is real and what is slop.
Genres like Folk and Jazz and forms of Rock and others with an emphasis of mastering physical instruments will be favored by this. To make it will mean to be good. No more shortcuts or safety nets.
Practice and practice.