>>143374446I thought in the comic the ceiling is the market, the spicy tacos buyers. Company does well by focusing on marketing to spicy taco lovers, their business is going well. But then the business starts to stagnate, because there's no spicy taco buyers anymore, you already got them all, you hit the ceiling with that market. You see huge normie taco lover audience, but they don't want your tacos because they're too spicy for them. Pandering to this new huge market would save your company from stagnation, so you make your tacos less spicy. Now you have a new market to pander to, but with a risk of alienating your pre-existing spicy taco lovers.
But in the end, it might be a risk worth taking, because even if you lose certain amount of spicy taco lovers, you'll get a slice from normie taco lovers that can repair the damage and keep your company growing.