>>147495249That's kind of their fault, though. They were getting good directors, they just fired them all after it got as big as it did because the execs were piss scared of fucking up their cash cow and decided to micro manage everything which ironically is what has destroyed their cash cow.
People liked that technology had advanced to a point that you could do superhero movies that looked how you always wanted to see them look and they were finally willing to let them be in a shared crossover universe and use people you would normally never see. Heck, the real thing that launched the whole thing was them taking a chance with Iron Man and letting him swear and reveal his secret identity to everyone. Turning it into the most sanitized, paint by the numbers franchise they could was always going to be their undoing.